Layrite's story begins in 1999 with a desire to escape petrolatum-based styling products. Donnie Hawley (founder) formulating a water-soluble pomade that 'holds like wax but washes out like gel.' After a comment by a barbershop client that this was the only product that made his hair lay right, the brand was then baptised with its name.
The Layrite brand champions products that wash out easily and offers supreme control over one's style. Their recent Natural Matte Cream has won over many dedicated users, offering a flexible lightweight hold that defines the hair without shine of stickiness. Moreover, Layrite's Cement Clay is another customer favourite, offering exceptional hold with texture and definition.