American Crew - Lather Shave Cream

Silky shaving cream that creates a rich, foamy lather that softens the beard hair for an easy shave. Lather helps keep beard hair lifted for a close shave, while protecting the skin from irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.

Ideally, shave after showering while the skin is still warm. Wet your shaving brush with warm water, and work product by dipping the brush and swirl in the American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular motions, utilizing bristles to lift hair away from the skin. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave lightly against the grain. Rinse with cool water.